Owls have captured the imagination for centuries. Designed by Jason F. McLennan in collaboration with Mohawk Group, the Owls Collection captures the essence of these North American birds of prey through color and patterning. Inspired by their plumage, mottled shades of black, brown, tan and grey take flight as a distinctive, yet versatile commercial carpet plank across two patterns—Feather and Flight. The Owls Collection meets the stringent requirements of Living Product Petal Certification and is produced in Glasgow, VA. at Mohawk Group’s Living Site.
McLennan and his team consider design from multiple perspectives. First, looking at how a product is made and its ecological footprint is vital. Mohawk Group’s continued participation in the Living Product Challenge shows the company’s commitment to responsible, holistic manufacturing. Next, on a pure aesthetic basis, the McLennan team wants these products to be beautiful and desirable. Finally, the designers seek to instill a deeper meaning into their work: a primal connection, an emotional response and a subconscious recognition.
Each style within the Owls collection contains no chemicals of concern, is carbon neutral, incorporates biophilic design principles, and creates a measurable positive impact for society.
“Birds are such an indicator of our environmental footprint on the world. With that in mind, we dug deeper into owls to truly understand and interpret their textures and patterns,” said Jackie Dettmar, vice president of design and product development at Mohawk Group. “The Owls collection represents a collaborative effort between a diverse group of people who have come together to make Mohawk’s latest nature inspired carpet system.”
For Jason F. McLennan and his team, each project is a chance to connect people more deeply to the world around them. “We are interested in ideas that have multiple layers of meaning and can illuminate something interesting and intriguing culturally, ecologically, technologically and aesthetically,”