Mohawk Group Showcases New Collectionsat NeoCon2022
CHICAGO, IL. May 13, 2022 — Mohawk Group will be present at NeoConas they show sixforthcoming collections. NeoConattendees will be able to experience several new collections, including Social Canvasand Painted Perspectives, both part of acollaboration with ArtLiftingwhich offers an inclusive platform for marginalized artists, as well as Pattern of Time LVT.Also exhibited will be Timeless Tailored modular carpet and Fractal Fluency, an extension of the concepts from the Relaxing Floors collection. Visit showroom 377 June 13–15 to experience these new innovative products.
“This NeoCon promises to be even more exciting as we introduce new cutting-edge collections,” said Jackie Dettmar, Vice President of Marketing, Design and Product Development at Mohawk Group. “We are excited to show carpet and flooring products that are driving innovation, leading sustainability initiatives and creating designs that foster positive social impact.”
Mohawk Group’s Social Canvas modular carpet collection speaks to the triumph of the human spirit. Using the work of artist Charlie French as a point of departure, this collection is a result of a collaboration with ArtLifting, an organization which champions artists who are impacted by disabilities or housing insecurity. ArtLifting provides a platform and creates opportunities for underrepresented artists to amplify their voices and participate in the contemporary art market.Social Canvas conveys the expression and poignancy of Charlie French’s abstract painterly style, depicted in multiple styles, each viewed as a different canvas. The styles in this collection span chunky and smooth textures, colorful brushwork, and have a refined palette. Social Canvas serves as a focal point, or artistic accent, to bring the warmth of the human spirit into spaces for all to feel welcome and supported.
Painted Perspectives brings together divergent artistic styles, putting them in conversation and celebrating the beauty that emerges from a shared practice of visual arts.The soft surface collection developed from the work of two artists, Alicia Sterling Beach and ScottBenner, both of whom are part of the ArtLifting community.Designers from our in-house studio were inspired by the work of Beach and Benner and created carpet patterns that integrated layers, textures, and techniques from the artists. Drawing on Beach’s work, styles express a sense of fluidity, the soft play of light on elements in nature, and a striking mix of color. From Benner’s work comes a sense of drama and structure built up from crisp detail, and an interplay of nature and geometry. Certain stylesput one artist’s work in greater focus, while other styles fully unite them into one multi-faceted aesthetic. Designers can deploy the styles across different spaces to compose unique stories for their interiors.
Walking into an artist’s studio, the evidence of creation goes beyond the canvas. It affects the space itself, drips and sprays of paint lingering behind. It is often beautiful if perhaps unintentional. This is the concept behind Pattern of Time, a new addition to the Large & Local LVT collection from Mohawk Group. Combining the comfort and tradition of a wood grain floor with unique and inventive emergence of color throughout, this flooring solution brings a sense of individuality to any commercial space. The ultra-wide and long 9.25” x 59” plank format provides dramatic installation possibilities, while the 4.5mm thickness allows for seamless transitions with EcoFlex™ NXT and EcoFlex ONE backed carpet tiles, and improved floor to floor acoustic performance.
Continuing our work with the science and design of fractals, Mohawk Group is proud to introduce our second collaboration with 13&9 Design & Dr. Richard Taylor, Head of the Physics Department at the University of Oregon and Fractals Researchto deliver the new Fractal Fluency modular carpet system. Fractals are the building block of many of nature’s patterns and have been scientifically proven to reduce stress and so provide benefits to physical health. Utilizing intelligence-based designs that tap into our deep-seated desire & innate affinity for nature inspired patterning, this collection activates our bodies’ stress-relieving response. These new carpet planks are offered in two styles, eight distinct colorways and when utilized, create more inspiring and relaxing environments in which we live and work.
Additionally, Mohawk Group is proud to showcase a collection that mirrors the classic weave structures of tweed and twill textiles, Timeless Tailored. These modular carpet tiles bringan air of sophistication and the tactility of fabrics to the floors of the built environment. This collection has three modular 12” x 36” carpet plankstylesthat derive their design from classic suiting fabric in fashion, depicted in small, medium, and large scalesdepicted in texture and pattern. With subtle textile textures and rich, tactile dimensions, three styles in eight colorways can be used alone or in tandem to create versatile spaces that stand the test of time.
With Mohawk Group’s new EcoFlex ONE carpet backing, Social Canvas, Painted Perspectives, Fractal Fluency and Timeless Tailored are Living Product Challenge Petal Certified, resulting in a net-positive impact for both carbon and water. These collections combineour state-of-the-art new flooring system EcoFlex ONE with the advanced engineering of Duracolor© Tricor fiber to deliver modular carpet that leads the industry in durability, cleanability, performance, and sustainability.
Like all of Mohawk Group’s flooring products, Pattern of Time LVT is Beyond Carbon Neutral, with an additional 5% carbon offset for a net-positive impact. Additionally, this style is made in the USA, utilizing our certified manufacturing recycling process to repurpose 100% of our post-industrial waste material into new products, and features our M-Force Ultra performance technology. All NeoCon products support Mohawk’s sustainability efforts and commitment to Net Zero carbon emissions by 2040, sustaining a better ecological and social community.
Throughout the week, Mohawk Group will be hosting a variety of events:
MONDAY June 13
Cocktails and Conversations
Event Time: 2 –4 PM
Location: Mohawk Group Showroom 377
i+s Pride Party at NeoCon, co-sponsored by Mohawk Group
Event Time: 4–7 PM
Location: i+s Showroom Suite 10-109
Featuring: DJ Royce Epstein, A&D Design Director
TUESDAY June 14
Personal Studio Demo
Event Time: 10 –11 AM
Location: Mohawk Group Personal Studio Hub, 304 W. Hubbard Street
Daltile/Mohawk Group Food Truck Event
Event Time: Lunch time (exact times TBD)
Location: Daltile Showroom, 316 W. Hubbard Street
ASID’s Outcome of Design CEU, co-sponsored by Mohawk Group
Event Time: 2 –3 PM
Location: The NeoCon Presentation Studio, FL2 and streamed live on the NeoCon Hub
Royce Epstein, A&D Design Director, Mohawk Group
Alan Almasy, Herman Miller
Rebekah Matheny, The Ohio State University
Karen McCallum, CBRE Design
Collective Cocktails and Conversations
Event Time: 2 –4 PM
Location: Mohawk Group Showroom 377
As the world’s leading producer and distributor of quality commercial flooring, Mohawk Group believes that better floor coverings emerge from betterdesign, innovation, and sustainability. Mohawk Group addresses the unique challenges and opportunities in contract interiors with a comprehensive carpet and hard surface portfolio of all types and price points. As the commercial division of Mohawk Industries, the company has a heritage of craftsmanship that spans more than 130 years. To learn more about our full line of flooring products, please visit MohawkGroup.com or call 1-800-554-6637.
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