Fractal Fluency

13&9 Design, Mohawk Group, and Dr. Richard Taylor of the University of Oregon and Fractals Research developed the Fractal Fluency Collection, delivering a geometric abstraction of natural fractal environments, such as tree branches and stone landscapes. The design concept is based on the “fractal fluency” model, which declares that human vision has become fluent in the visual language of nature’s fractals and can process their features efficiently, creating an aesthetic experience accompanied by a decrease in the observer’s physiological stress-levels.