Living Product Challenge | Mohawk Group
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Living Product Challenge

We Believe In Giving Back

As part of our commitment to believe in better, Mohawk Group has embarked on the journey of creating handprints over footprints through the Living Product Challenge. This International Living Future Institute (ILFI) program provides a framework for manufacturers to reimagine the design and construction of products to function as elegantly and efficiently as anything found in the natural world.

With a full suite of Living Products across carpet and hard surface, Mohawk Group is setting a higher standard to help ensure products contribute to healthy spaces, are designed to inspire and will give more back to the environment than they take through unique “handprinting” initiatives.

What is Handprinting?

Unlike footprints, which measure a product’s negative impact, handprints measure a product’s positive impact across its life cycle.

Handprints can measure environmental impacts as well as social and economic impacts. In all cases, the idea is simply to give back more than we take. The hope is to achieve a ripple effect, in which our positive actions spur further positive actions, whether upstream, downstream or tangential to us.

The Living Product Challenge requires a product to have a net-positive impact on resources – that is, Living Products must have a larger handprint than footprint.

Ultimately, what we learn from handprinting is that it is not enough simply to do “less bad” – we must do more good.

Explore Our Living Products

Nutopia 2.0

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Pattern And Symmetry

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Glasgow Plant: Mohawk Group’s Living Site

Through innovations in materials, manufacturing and community involvement, all of Mohawk Group’s carpet tile styles manufactured at our Glasgow, Virginia plant on EcoFlex NXT, EcoFlex NXT AIR or EcoFlex Matrix backings have met the stringent requirements for the ILFI’s Living Product Challenge Petal Certification. Being the genesis of more than 300 Living Product carpet tile styles, we refer to the Glasgow plant as our Living Site — a facility dedicated to the future and bettering our planet. Never before has this level of certification within the Living Product Challenge been accomplished by a product manufacturer.

Handprinting Through a SmartFlower Solar Energy Initiative

As part of the certification for Pivot Point and Sunweave, Mohawk Group joined Groundswell and other project partners in south Chicago to establish a SmartFlower solar energy unit at The Renaissance Collaborative. Watch this clip to learn more about the three-year, 10-unit collaboration that will leave a positive handprint on underserved communities and educational institutions with STEM programs across the United States.

Handprinting Through a Water Conservation Strategy

To fulfill one portion of the Living Product Challenge for Lichen, Mohawk Group developed a three-year handprinting strategy with Morehouse College in Atlanta and installed new, low-flow showerheads in its dorms to offset the amount of water used to produce the carpet plank collection. Check out this clip to learn more about the project and the savings in water.

Lichen: The World’s First Living Product Floor Covering

Designed by Jason F. McLennan, the founder of the Living Product Challenge, and his team at McLennan Design in collaboration with Mohawk Group, Lichen carpet plank is the world’s first floor covering to achieve Living Product Challenge Petal Certification. Inspired by assemblages of multi-hued, multi-textured lichens and their regenerative role in our ecosystem, Lichen was designed to give more resources back to the environment than it uses during its entire life cycle. Watch this video to discover the inspiration behind “nature’s carpet.”

Awards and Accolades