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NeoCon 2021

River Health is Human Health

Mohawk Group's exhibit at NeoCon 2021 is designed to showcase our commitment to leave a positive handprint on local waterways. Our Waterways Project initiative is a journey through new products and technologies that are designed to improve understanding of river health and how rivers support life – all while providing the most creative solutions for memorable commercial spaces.

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EVENT BROCHURE PRESS RELEASE PRESS KIT

The Waterways Project

River health is human health. That’s why we’re launching The Waterways Project – a journey through new products, technologies and initiatives to help us better understand and give back to the living rivers that sustain us all. Discover how we’re expanding our efforts by working to make a greater positive impact on rivers and the life they make possible.

The Waterways Project

Data Tide

Turning The Tide

The convergence of freshwater and saltwater creates a unique ecosystem where salt marshes, mangroves, and sea grasses sequester Blue Carbon, support biodiversity, and protect coastal areas from erosion. Data Tide’s patterning is the graphic interpretation of the positive ecological influence of this Blue Carbon capture, translated visually through data sets.

A selection of 8 colorways references the confluence of estuaries, with gradations of colorways from light to dark that mimic transitioning waters. Three styles feature a combination of solid, heathered and twisted yarns for dimensional textures that celebrate the movement of water.

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COLLECTION BROCHURE INSPIRATION BOOKLET PRODUCT PHOTOGRAPHY

Reforestation

A Biophilic Connection to Place

A celebration of our continent’s biodiverse regions, Reforestation LVT provides a selection of visuals from tree species across North America. The regions and trees tie directly to owl habitats from our Owls carpet tile collection, building a natural ecosystem of products for biophilic design.

As part of the Large & Local Collection, Reforestation is sustainably made in Georgia, featuring an innovative large-format platform and a focus on connecting back to place.

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COLLECTION BROCHURE PRESS RELEASE COLLECTION PHOTOGRAPHY

Urban Shores

The Evolution of Urban Development

Throughout history, rivers have driven the evolution of urban development. Some of the oldest cities were built near these waterways for transportation, energy and trade. Today, rivers create opportunities for recreation and bring people together. River influence on cities inspired Mohawk Group’s Urban Shores collection. As part of The Waterways Project, the collection fosters a symbiotic relationship with rivers and interior spaces by encouraging respect for and protection of our water ecosystems. Mohawk Group’s Pattern Perfect tufting technology brings these biophilic patterns to life through precision color placement with exceptional definition and clarity.

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COLLECTION BROCHURE PRESS RELEASE

Rheo Morph

River Transformation Translated Through Design

Rivers are constantly evolving – always changing shapes and forging new pathways. As they transition, rivers leave scar patterns on the landscapes they touch. These patterns and their stories inspire Durkan's Rheo Morph collection. As part of The Waterways Project, the Rheo Morph collection fosters a symbiotic relationship with rivers and hospitality spaces. Rheo Morph encourages respect for and protection of our water ecosystems.

Rheo Morph is available in Definity, Durkan's exclusive manufacturing technology, that offers supreme creative flexibility across color, pattern and texture. The collection is also available in Durkan's Pattern Perfect, PDI carpet tile, and tufted broadloom.

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COLLECTION BROCHURE PRESS RELEASE COLLECTION PHOTOGRAPHY

Living Local

A Full Performance Solution

Living Local celebrates the vibrant spirit of our local communities. Proudly manufactured in the USA, this collection features two product formats and multiple styles that work seamlessly together, including 6” X 48” wood planks and 12” X 24” stone, terrazzo and abstract visuals. All styles in this collection feature our M-Force technology, providing a complete performance system for LVT. All of domestically manufactured commercial LVT, including Living Local are manufactured using our SCS Certified 100% recycled content allocation system. Living Local, living beautifully.

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COLLECTION BROCHURE PRESS RELEASE COLLECTION PHOTOGRAPHY

Crossing Current

A Foundation Awash With Mesmerizing Design

Rivers and waterways are an intrinsic part of our innate reverence towards nature. As the foundation of life, water sustains humankind, animals and plants, creating unquestionable interconnectivity. A stream or river is more than just the flowing water that can be seen on the surface. Often the smaller facets that are overlooked are the most beautiful and profound.

Crossing Current’s biophilic design mimics the natural sediments found along riverbanks and throughout the riverbed. A selection of 8 colorways reference the nutrient-rich sediment of the Hyporheic zone — the part of the river that supports the ecosystem through natural filtration. Both styles feature a subtle color wash that pays tribute to the mesmerizing natural palette found in the riverbed.

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COLLECTION BROCHURE PRESS RELEASE COLLECTION PHOTOGRAPHY

Shape and Flow

The Tallies and Ticks of Repetitive Data

Water is the ultimate chemical solvent & transporter in the functioning of life on earth. Raindrops in accumulation drawn downwards through the pull of gravity, carve high energy fractal shaped rivers that flow to all inanimate forms of nature. Shape & Flow combines the repetitive action of the input of data shown in tallies and ticks with the flux and flow of water to create a unique pattern. A selection of 8 colorways each represent a distinct story. A story about the impact of water. Both styles demonstrate the calming, yet strong force of rivers.

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COLLECTION BROCHURE PRESS RELEASE COLLECTION PHOTOGRAPHY

Color Pulse

A Multi-Color Solution Dyed Fiber

Mohawk Group introduces Color Pulse™, a fiber breakthrough that delivers the visual texture and dynamic dimension of a space dyed yard but with the low environmental impact and high performance of a solution dyed nylon.

Doing More with Less:

  • Zero Water: Color Pulse uses zero water in its dyeing process, conserving natural resources.
  • River Conservation: As a cornerstone of The Waterways Project, the purchase of Color Pulse products supports donations to projects that are working to preserve river health and human health around the world.
  • Longer Lifecycle: Carpets made with Color Pulse deliver greater durability to minimize environmental impact. They are also easy to recycle through Mohawk Group’s ReCover program.

“With its zero-water dyeing process, Color Pulse is part of Mohawk Group’s commitment to bring our customers flooring products that are Net Positive Water,” said Malisa Maynard, Mohawk Group’s vice president of sustainability. “5.3 million cups of water or 331,000 gallons of water is the amount of water saved by replacing traditional space dyed yards with our Color Pulse fibers.”

COLLECTION BROCHURE PRESS RELEASE

Meet Personal Studio

Our innovative design personalization tool that allows you to put your own flair to our running line products, so you can make designs as unique as your project.

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Order a Sample Palette Box

Want to check out these product samples? Order a sample palette box from Material Bank today and receive it tomorrow! If you don’t have a Material Bank account, click here for the registration process.

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NeoCon Sneak Peek: Mohawk Group

It's almost time for NeoCon, and Mohawk Group is ready to launch some exciting new products at the show. In this episode, Justin Hicks, director of product marketing for Mohawk Group, discusses what people can expect from the Mohawk Group showroom at theMART and updates us on the Waterways Project - a mobile showroom packed with environmentally friendly product solutions currently touring the US.

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Media Inquiries

Melissa Stocks
Senior Manager of Public Relations and Communications
melissa_stocks@mohawkind.com 678.499.8881

Caroline Humphries
Public Relations and Communications Coordinator
caroline_humphries@mohawkind.com 706.879.5686