Living Product Challenge | Mohawk Group
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Living Product Challenge

We Believe In Giving Back

Mohawk Group is proud to offer the first floorcovering ever to achieve Living Product Challenge Petal Certification – the Lichen Collection. With the Lichen Collection, we are setting a higher standard to help ensure products contribute to healthy spaces, are designed to inspire and will give back to the environment more than they take. To achieve this prestigious certification, the Lichen Collection was required to meet all or part of five Petals of the Living Product Challenge: Water, Health & Happiness, Materials, Place and Beauty. The descriptions below highlight how Mohawk Group is fulfilling those Petals.

The Lichen Collection

Designed by Jason F. McLennan, the founder of the Living Product Challenge, and his team at McLennan Design, Mohawk Group is proud to introduce the Lichen Collection, the first floorcovering to achieve Living Product Challenge Petal Certification. Inspired by assemblages of multi-hued, multi-textured lichens and their regenerative role in our ecosystem, the Lichen Collection is on the path to give more resources back to the environment than it uses during its entire life cycle.


Mohawk Group’s Path to Achieving Living Product Challenge Petal Certification



Net Positive Water
Saving more water than is used to create Lichen by retrofitting all of Morehouse College in Atlanta with low-flow showerheads. Life Cycle Assessment was conducted to determine the water footprint to manufacture the Lichen Collection. A 3-year Hand printing plan is developed to create a positive Hand print to exceed the footprint. Mohawk retrofitted showerheads at the Morehouse college dorms with low-flow showerheads which will result in approximately 1.2 million gallons’ savings annually.



The Red List
Achieving Declared Red List Free status for the Lichen Collection.
The Lichen collection is standard on the EcoFlex NXT backing with Duracolor Fiber.

Responsible Industry
Offering total ingredient transparency through our Declare Label.

Mohawk utilizing Sustainable Forestry Initiative (SFI) packaging, SFI is an internationally recognized independent, non-profit organization whose focus is on North American Forests. SFI strives to encourage and promote responsible forestry management. Some of its main goals include the following: protecting water quality, biodiversity, species at risk, wildlife habitat and Forests with Exceptional conservation Value.



Net Positive Material Health
Ensuring all materials and processes that make Lichen are safe.

Human Thriving
Providing Glasgow, VA, employees with rich connections to the natural world and continual health and wellness support.

Mohawk also conducted an employee survey to determine how to further improve worker health and happiness and plans to determine strategies to implement them. This facility also has a healthy life center, one of the 13 on site HLC throughout Mohawk facilities.



Responsible Place & Habitat Impacts
Improving the ecoregion of our Glasgow, VA, plant by maintaining two National Wildlife Federation Certified Habitats and an apiary, as well as being a founding member of Businesses for the Bay.

Habitat Exchange
Donating part of Lichen product sales to the Appalachian Trail Conservancy. The Conservancy’s mission is to protect and preserve the 2200 miles of the Appalachian Trail and ensure its natural beauty and cultural heritage can be shared and enjoyed for generations to come.

The Glasgow facility is part of the in the Appalachian-Blue Ridge Forests ecoregion, which is one of the world’s richest temperate broadleaf forests. The town of Glasgow was designated as an official Appalachian Trail Community in 2011.



Positive Handprinting
Creating a larger handprint than footprint in relation to Lichen’s impact on water.

Inspiration & Education
Educating the public about the ecological innovations and community partnerships behind Lichen.

Beauty & Spirit
Using biophilic design principles to create the Lichen Collection helps to enrich our connection to the natural world.


What is “Handprinting”?


Unlike footprints, which measure a product’s negative impact, handprints measure a product’s positive impact across its life cycle.

Handprints can measure environmental impacts as well as social and economic impacts. In all cases, the idea is simply to give back more than we take. The hope is to achieve a ripple effect, in which our positive actions spur further positive actions, whether upstream, downstream or tangential to us.

The Living Product Challenge requires a product to have a net-positive impact on resources – that is, Living Products must have a larger handprint than footprint.

Ultimately, what we learn from handprinting is that it is not enough simply to do “less bad” – we must do more good.

"Handprinting" with Morehouse College

To fulfill one part of the Living Product Challenge, Mohawk Group developed a three-year “handprinting” strategy with Morehouse College in Atlanta and installed new, low-flow showerheads in its dorms to offset the amount of water used to produce Lichen. Check out this video to learn more about the project and the savings.